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The Ten Most Common Marketing Mistakes
Centering Your Focus on Your Company, NOT On Your Prospects
Not Knowing Everything About Your Prospects And Their Problems
Not Knowing What Specific Benefits Your Product/Service Provides
Not Taking the Time to Qualify Your Prospects
Not Keeping the Purchasing Process as Simple as It Could Be
Not Using the Most Powerful First Line of Your Document to Attract Attention
Not Giving Your Prospect a Compelling Reason to Act Immediately
Not Using Testimonials in ALL Your Marketing Communications
Not Offering a Guarantee of Satisfaction
Focusing Your Marketing On The Masses and Not Speaking Directly To Your Prospect
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