Focus Groups / Usability Studies

Without understanding your prospects, you could be wasting a lot of marketing dollars. Let us help you discover your keys to marketing success.

Focus Group Study

($299 + $49 per participant per one hour session)

Focus Groups are exploratory sessions that generally consist of between six and nine participants. Participants are pre-screened to ensure that they represent a specific target audience based on demographics, behaviors, attitudes, lifestyle or occupation. We work closely with our clients to develop insightful, results-oriented focus groups that help clients make strategic decisions. This package includes:

Website Usability Study

($199 + $49 per participant per 15 minute session)

Website usability testing is a qualitative process where individual interviews are conducted with a variety of user categories matching your prospect demographics. The goal is to assess users' understanding of specific elements of the site and to identify navigation challenges. For example, in a typical usability interview, users perform a series of tasks (e.g., signing up for an account, navigation through shopping pages, checking out, or searching for information) and record their success using a “talk aloud” format. This package includes: